#1 tool customer strategy. A must read for business owners and executives.
A must read for annual and quarterly executive and shareholder meetings.
Learn best practices and methods for getting more customers, growing customer profit, reducing customer frustration and managing customers across every department and interaction. .
Choreograph optimal customer experiences across sales, marketing, logistics, finance, legal, product development, operatios and technolgy.
The Customer Experience Matrix described in the book spurs health conversation, planning and solutions across all company departments. 
Customer Worthy, Why and how everyone in your organization must Think Like a Customer! makes sure you consider customers in every business decision.